marketing to spanish speakers Laura Staley 2006-07-26T05:07:35Z 2006-07-26T05:07:35Z

Hi Kelly,<br /><br />What I have heard from several trainers is that Unvision doesn&#039;t typically charge libraries to publicize their events. If I am incorrect, someone please jump in!<br /><br />My understanding though is that these folks have developed relationships with Univsion and it is a two way street. Univison helps out the libraries and libraries look for ways &#040;typically stories&#041; that can help out Unvision. These libraries treat the press like royalty! <br /><br />I think I would start by contacting your local station or talking to some of your Hispanic/Latino Community Leaders to find out who a good person to contact at Univsion might be.<br /><br />Laura

Laura Staley 2006-07-26T05:07:35Z kelly martinez 2006-07-19T17:10:09Z 2006-07-19T17:10:09Z

My question is simple and to the point. What does Univision charge to run &#034;stuff&#034; on their television station for libraries? And how does one get in contact with them?<br />Thanks<br />Kelly

kelly martinez 2006-07-19T17:10:09Z Salvador Avila 2006-07-12T03:54:44Z 2006-07-12T03:54:44Z

Univision and any popular radio station are two of the best tools one can employ to introduce and encourage use of library services. Most cities with a large Spanish speaking community, for the most part, have a radio station that highlights or features a famous dj from a large metropolitan city. These DJ&#039;s are great at attracting an audience. If these radio and tv station get a hold of a library program that they want to advance within this segment of the community, they will promote it on a grand scale. If this happens, libraries better be prepared to handle the large number of potential/future patrons attending a program or utilizing a service. I have heard of libraries not promoting to these radio and tv stations because they know that the responses are going to be overwhelmingly for the facility. I agree with Laura in that it is a great problem to have as you might now have to create more computer classes to accommodate such a large pool of interested community members.<br /><br />Salvador Avila<br />Las Vegas, Nevada

Salvador Avila 2006-07-12T03:54:44Z Laura Staley 2006-04-07T23:02:23Z 2006-04-07T23:02:23Z

El&#045;Azhar,<br /><br />Have you ever had any problems with creating too much demand for library programs by using Univision? Hector Marino, of Des Plaines Illinois, shared a great story during our presentation at PLA &#040;Empowering Library Staff to Reach Out to Spanish Speakers&#041; about how he advertised a technology class for Spanish speakers on Univision and had 1000 calls about the class! <br /><br />Granted this is a great problem to have, but I wonder what your experience has been.<br />Laura

Laura Staley 2006-04-07T23:02:23Z Elissa Scudder 2006-04-05T20:17:41Z 2006-04-05T20:17:41Z

Hi,<br />We publish flyers in English, Spanish, and Portuguese which are distributed in&#045;house as well as around the community&#059; send press releases to the local Spanish and Portuguese language newspapers, radio, and tv stations&#059; and advertise on our website. We&#039;ve recently started a bimonthly newsletter &#040;E,S, and P&#041; which we are sending to a growing distribution list in the community. However, our feedback consistently shows that the vast majority of those attending our programs targeting Spanish speakers were informed by word of mouth &#045; friends and family members.<br />Elissa

Elissa Scudder 2006-04-05T20:17:41Z Archived Member 2006-03-16T23:19:49Z 2006-03-16T23:19:49Z

The county of San Diego is currently using the Spanish radio and univision to reach the spanish speaking population which is very sucessful in our market. <br />El&#045;Azhar

Archived Member 2006-03-16T23:19:49Z