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"Smartest Card" Campaign a Hit in North Carolina
Find out how North Carolina is utilizing the 'Smartest Card' campaign sponsored by the Public Library Association, a division of the American Library Association.
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31 Flavors - Things to Do With Flickr in Libraries
How to use this photo-sharing website to connect and communicate with your patrons
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Be prepared to talk about your library (or yourself)
Practice makes perfect when you need to communicate your value to library stakeholders or prospective employers.
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Branding Libraries and Their Services
Learn ways libraries can effectively brand their servies. November 4, 2008.
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Expanding Your Story, Finding Their Stories
Understand your library's place in your community--both as a physical space and as an influence in people's lives.
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Getting Ready to Market the Library to Culturally Diverse Communities
A step-by-step recipe for reaching out to immigrant communities and others.
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Harris County Public Library System Brand Manual
In recognition that a brand is an important asset, Harris County Public Library created a brand manual. The goal is to present a unified and consistent image to the public, so they are able to recognize Harris County as a library system.
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Library Administration Bibliography
Library titles for the State Library of Ohio Librarans' Toolkit
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Market Your Library
Think you can't get the word out about your library's programs on a shoestring budget? These marketing resources will change your mind.
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Marketing for Dummies
This article originally appeared in the Rural Libraries Journal in 2003, and briefly touches on image and branding your library to reflect the needs of your community.
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Marketing Guidelines Template
Developed for virtual reference services, this downloadable PDF file contains a set of marketing guidelines that is easily adaptable for marketing any library service.
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Marketing the Small Library
A marketing guide for librarians in small public libraries.
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Puskarich Public Library: Perfect Partnerships (January 2004)
A library in rural southeastern Ohio has developed a broad range of relationships that forms a web of mutual support and good will.
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SC Toolkit Chapter 8, Update the Community
Publicize and promote your library and its services with a newsletter. This tool will teach you how to maintain a high profile in your community.
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Slam the Boards! Predatory Reference and the Online Answer Sites
The 10th of each month is Slam the Boards Day, where librarians demonstrate their reference skills on the online answer boards.
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Telling Your Story
Once your library's story has been crafted, it is time to start telling it.
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The Possibilities are Infinite/Infinidad de posibilidades
An example of an article about National Library Card Sign-up Month written by a Latina journalist from the Hispanic perspective for Spanish speakers.
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The Smartest Card
Information about the ALA's "Smartest Card" advocacy campaign.
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The Storied Library
Your library's most valuable asset might be its stories. Are you making the most of them?
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The Storied Library: Filling In the Story
An expansion, with resources, of the "Storied Library" concept.
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Twitter and the Missouri River Regional Library
The MRRL is experimenting with an easy-to-use social networking tool to stay in touch with its community.
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WebJunction Pathfinder: Creating Audio and Podcasts for Your Library
Start here for information on creating audio for your library website and podcasts for your library.
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Websites and Internet Resources on Marketing
A list of external links
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Websites and Internet Resources on Marketing
A list of external links.
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What Libraries Can Learn from Bookstores
Chris Rippel of the Central Kansas Library System offers a thoughtful, sometimes provocative comparison of libraries and their retail cousins. In the spotlight are sounds, layout, staffing costs, and even smells.
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What's Your Story?
In the second installment of his series, Walt talks to small libraries about story and brand, and figuring out what's special about the stories they have.
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What's Marketing Got to Do with It?
Marketing trends present librarians with promising opportunities.
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Who Needs the Public Library? (video file)
A 9 minute video production from the Central Rappahannock Regional Library about all the people in the community who continue to use the public library in this information age. The video includes multiple profiles which prove libraries to be more essential than ever before.
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Your Community's Stories
Tips on how to publish your library's story.
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