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marketing to spanish speakers
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marketing to spanish speakers
6:19 PM EST 3/16/06
The county of San Diego is currently using the Spanish radio and univision to reach the spanish speaking population which is very sucessful in our market.
El-Azhar
Re: marketing to spanish speakers
4:17 PM EDT 4/5/06 as a reply to Archived Member.
Hi,
We publish flyers in English, Spanish, and Portuguese which are distributed in-house as well as around the community; send press releases to the local Spanish and Portuguese language newspapers, radio, and tv stations; and advertise on our website. We've recently started a bimonthly newsletter (E,S, and P) which we are sending to a growing distribution list in the community. However, our feedback consistently shows that the vast majority of those attending our programs targeting Spanish speakers were informed by word of mouth - friends and family members.
Elissa
Re: marketing to spanish speakers
7:02 PM EDT 4/7/06 as a reply to Archived Member.
El-Azhar,

Have you ever had any problems with creating too much demand for library programs by using Univision? Hector Marino, of Des Plaines Illinois, shared a great story during our presentation at PLA (Empowering Library Staff to Reach Out to Spanish Speakers) about how he advertised a technology class for Spanish speakers on Univision and had 1000 calls about the class!

Granted this is a great problem to have, but I wonder what your experience has been.
Laura
Re: marketing to spanish speakers
11:54 PM EDT 7/11/06 as a reply to Laura Staley.
Univision and any popular radio station are two of the best tools one can employ to introduce and encourage use of library services. Most cities with a large Spanish speaking community, for the most part, have a radio station that highlights or features a famous dj from a large metropolitan city. These DJ's are great at attracting an audience. If these radio and tv station get a hold of a library program that they want to advance within this segment of the community, they will promote it on a grand scale. If this happens, libraries better be prepared to handle the large number of potential/future patrons attending a program or utilizing a service. I have heard of libraries not promoting to these radio and tv stations because they know that the responses are going to be overwhelmingly for the facility. I agree with Laura in that it is a great problem to have as you might now have to create more computer classes to accommodate such a large pool of interested community members.

Salvador Avila
Las Vegas, Nevada
Re: marketing to spanish speakers
1:10 PM EDT 7/19/06 as a reply to Laura Staley.
My question is simple and to the point. What does Univision charge to run "stuff" on their television station for libraries? And how does one get in contact with them?
Thanks
Kelly
Re: marketing to spanish speakers
1:07 AM EDT 7/26/06 as a reply to kelly martinez.
Hi Kelly,

What I have heard from several trainers is that Unvision doesn't typically charge libraries to publicize their events. If I am incorrect, someone please jump in!

My understanding though is that these folks have developed relationships with Univsion and it is a two way street. Univison helps out the libraries and libraries look for ways (typically stories) that can help out Unvision. These libraries treat the press like royalty!

I think I would start by contacting your local station or talking to some of your Hispanic/Latino Community Leaders to find out who a good person to contact at Univsion might be.

Laura